1. 

Google pictures of several abstract words that come to your mind to see, whether there are any prevailing colors connected to their representation: we may expect that love would be in reddisch, luck in green, wealth in yellow or greenish, but it is so? Do little research: are there colours that would prevail by some words? Can you list items that carry clearly such a connotation, which is not listed at this page an send it to the tutor?

– Friendship would be represented with holding hands, honesty with raised hand: these are cultural sign, relatively easily undestandable for any member of western culture. Do colours in similar cases work in a similar way? That is something to be considered.

2. 

Observe usage of colours in commercials: is there any detectable pattern? Do colours transmitt any kind of a message in this case? Does the choice of colours support the general messange?

3. 

Have you ever noticed that Asians actually do not have a yellow skin? It seems to be a cultural naming: because we name it in such a way, we see it as such as well. Consider the possible equivalent example of Eskymos, which discern and therefore have many names for shades of snow.  Bur is it really similar, or there is a difference? Is the difference that naming the color of the skin is quite an arbitrary act, whereas discerning many shades of white in a ambiance that is prevalently white and thus improves survival chance? Can you form your own theory?

4.

Read a political commentary and extract several abstract terms. Try to assign a color to each of them and reason on what basis you did that.

5. 

Visit the closest gallery: notice how the artist modulate their message and in which context. How they succeded in conveying a message to you?

6.

Focus your sight into a lamp with a respect to your health, then turn away and notice the afterimage disappearing.

7. 

Stare for half a minute into a colored area and then shift your sight to white surface. Can you determine what you have seen? Does your perception matches the predicted complementary color?